I partner with companies in the pharma and professional services fields to help them develop brand messaging strategy, compelling copywriting and purposeful communications.
Publisher-level professionalism and marketing expertise from planning stage to completion.
"The difference between the right word and the almost-right word is the difference between lightning and a lightning bug." – MARK TWAIN. Finding those "right" words is a critical component of telling a brand's story, and it's what we love to do.
By understanding your business context, I’ll partner with you to bring professional objectivity to your content strategy. I’ll help you build authority, grow leads and communicate your competitive differentiators. Get help to …
strategise your best content approach
subtly educate and nurture your audience
drive new leads and growth
SERVICES
When you or your marketing team is struggling to come up with effective approaches for content campaigns, it can be tough to make inroads. I help you solve challenges like these:
“We need targeted content to differentiate our offering & expertise to support the sales team.”
“We want to refine our messaging to better resonate and build trust with our target clients.”
“What we offer is complex. Our clients don’t understand what we can do for them.”
FREE RESOURCE
12 Powerful Ways to Maximise The Lead Magnetism of a White Paper
A guide for CMOS, Marketing Managers and Marketing Directors. Read to discover how to:
Plan your next B2B white paper to align to your audience’s needs
Decide its most effective format for your message
Prioritise the best tactics to increase your lead-generation potential